- Step 1 - Read 11 Secrets to Business Transformation Framework Success
- Step 2 - Implement business transformation using the tools and resources below.
Every small business owner wants business transformation and that's a fact!
Here are 11 business transformation framework secrets that will guide ANY small business owner who needs business transformation help to get things done a lot faster!
#1: Know Your Market Niche
What is the size and attributes of your market? Review this on startup and every year.
https://www.google.com/trends
http://amazon.com/
https://www.amazon.com/Kindle-eBooks/
https://www.quora.com/
https://www.reddit.com/
https://www.facebook.com/groups/
Start With Why book
#2: Know Your Customer Avatar
Understand your ideal customer in terms of pains and desires from an emotional and logical level. Also gather the customer language style.
https://www.matthewb.id.au/startup/idea-research-checklist.html
https://adwords.google.com/ - Tools - Keyword Planner
https://www.matthewb.id.au/startup/customer-profile-creator.html
https://www.matthewb.id.au/startup/CustomerProfile-Step1.pdf
Business Model Generation book
https://www.matthewb.id.au/b/business-model-creator.html
#3: Know Your Value Proposition
How can your products and services help customers with jobs, avoid pain and make gains? Create an offer to match your customer segment.
https://www.matthewb.id.au/startup/value-proposition-creator.html
https://www.matthewb.id.au/startup/ValuePropositionDesign-Step2.pdf
Value Proposition Design book
#4: Document your product and services benefits
What product and service benefits addresses the customers needs? Consider the dream and nightmare scenarios. What mistakes can be avoided or time saved? This is used for marketing later.
https://www.matthewb.id.au/startup/your-product-marketing-design-questions.pdf
Strategize: Product Strategy book
#5: Document your marketing message
What document are needed for your customer journey to your business in terms of awareness, interest, consideration, evaluation, purchases and retention.
https://www.matthewb.id.au/marketing/keywords-4-steps-to-content-marketing-success.html
https://www.matthewb.id.au/b/marketing-plan-creator.html
https://www.matthewb.id.au/marketing/headline-generator.html
Multicast Marketing book
https://www.matthewb.id.au/b/best-marketing-plan-faq.html
https://www.matthewb.id.au/bonus/Digital-Marketing-Checklist-and-Content-Marketing-Case-Study.pdf
#6: Review your marketing assets
What existing documentation do you have for potential marketing purposes? Create or outsource the rest for your customer journey to your business.
https://www.matthewb.id.au/bonus/Keywords-and-Content-Marketing-for-More-Business.pdf
https://www.matthewb.id.au/marketing/the-4-content-marketing-success-factors.html
Cash Copy book
#7: Complete your Google My Business Listing + products + services
Google My Business is a free service to create a Google Map pin with business description, industry group, contact details and products. Great for local business.
https://business.google.com/
https://www.matthewb.id.au/website/Google-My-Business-for-Automatic-Marketing-in-One-Day.pdf
https://www.matthewb.id.au/website/best-google-my-business-faq.html
#8: Complete your Facebook Business Page and / or LinkedIn Business Page
Facebook has over 2 Billion users and LinkedIn has over 600 Million users. Make a business presence on both for free.
https://www.facebook.com/business/
https://www.linkedin.com/business/
https://www.matthewb.id.au/linkedin/How-to-build-Your-Personal-Brand-and-Business-Brand-with-LinkedIn.pdf
https://www.matthewb.id.au/bonus/Beginning-Facebook-Marketing.pdf
The New Rules of Marketing and PR book
#9: Build your Website which means long term sales
Build a presence for the 4.1 Billion Internet users. Help answer some of the 3.5 Billion Google queries per day and gain customer traffic.
https://www.matthewb.id.au/website/why-have-a-small-business-website.html
https://www.matthewb.id.au/website/web-design.html
https://www.matthewb.id.au/website/web-hosting.html
https://www.matthewb.id.au/website/create-a-website.html
https://www.matthewb.id.au/bonus/16-steps-to-ensure-success-with-your-new-website.pdf
https://www.matthewb.id.au/bonus/How-to-write-a-Blog-Post.pdf
WordPress For Small Business book
Landing Page Optimisation book
Building Ecommerce Solutions with Woocommerce book
#10: Turn on digital marketing to drive quick sales. PPC, Email, Lead Generation
Turn on new business traffic in 1 day. Build business awareness fast, gain prospects contact details and have traffic to your website.
https://www.matthewb.id.au/marketing/facebook-lead-generation-case-study.html
https://www.matthewb.id.au/marketing/lead-generation.html
https://www.matthewb.id.au/email/email-marketing-and-you.html
1 Page Marketing Plan book
Fill Your Funnel: Selling with Social Media book
Experts Secrets book
#11: Run Key Performance Indicators for people, processes, customers and financial. Actions. Measures.
Measure and Improve your business using a Balanced Scorecard. Track people, processes, customers and financials. Check actions are getting your goals.
https://www.matthewb.id.au/BalancedScorecard/Balanced_Scorecard_An_Introduction.pdf
https://www.matthewb.id.au/businessskills/index.html
https://www.matthewb.id.au/skills/basic-skills-analysis.html
Business Model You book
Business Model Navigator book
Balanced Scorecard book
Purple Cow: Transform Your Business book
Conclusion
Is your business operating efficiently using all 11 business transformation step?
Matthew Bulat is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
