Idea Research Checklist - Does your idea suit you and the market? Review your idea in terms of the questions below and export your research results. Preliminary Evaluation What is the intent of the idea / project / startup / business? Why are you undertaking it? Does the idea suit you in the long term? What skills do you have for the idea? What persons can you source for the idea? What customer value are you trying to create? E.g. Customer product/service, pain reliever or gain creator. What is the measureable business/customer target that you wish to achieve? Your Market What is your market segment? E.g. Mass market, niche market, multi-segment, wholesale, retail, online, business to business, business to customer, local, national, global. Marketing Plan Creator How will you reach your market? E.g. Newspapers, magazines, signage, leftlets, trade shows, website, social media, pay per click advertising, Internet search. Your Idea What are your idea assumptions and risks? How will you test your assumptions? Use cheap and fast experiments to learn quickly. What are the starting specifications of your idea? Can you test your assumptions, learn from them and pivot your business model if required? Business Model Creator Your Skills and Experience Does your idea suit your teams skills and experience? Transferrable skills list Business and Technology skills list Do you have the willpower to deliver your idea? Personal Analysis Team Skills Fields of Knowledge. E.g. Industry knowledge, training, experience etc. Idea Execution How has your idea been validated with your customer segment? Can you build a prototype or mock-up or create diagrams to demonstrate to customers? Will customers pay for your completed idea? Do you have product / market fit? Idea Research Checklist Results Click in text result area. Ctrl + A = Select All. Ctrl + C = Copy. Ctrl + V = Paste. Save your results for your ideal business case.