Do you want to know the 3 steps every intermediate or advanced small business owner needs to Get new customers?
This information is needed to design a Lead Magnet document.
It can also be used for targeting ads by interest.
Work out 3 answers each for the 4 questions.
If a prospect is searching for a solution you provide what would they type into a search engine?
Consider someone searching different levels of knowledge.
Type some of these phrases in Google, look at the response and the suggestions at the bottom which as the popular search phrases. Model around the best responses.
Work out a list of suitable headlines that include the search phrases. Headline Generator
Build your Lead Magnet document. e.g. Case study, Guide, Whitepaper, Checklist, Template, Instructions, Research Results...
Start at Facebook Ad Manager
Create a Facebook Business Page if you do not have one, it's free.
Create an Lead Generation, Lead Ad Campaign.
Set a test budget like $20.
Define the date range for a week.
Define the Audience by country, age range, gender, language (English) and interests.
Create an Ad and associate it with your Facebook Business Page. For Media upload up to 10 images 940x788 pixels. Canva Graphics Online Use Facebook Post image size.
For Primary Text provide up to 5 short sentences.
For Headline text provide up to 5.
For Call to Action choose Download.
Next you build a Lead Form within Facebook. Name and Email collection. You need 1 picture for the Lead Magnet being provided.
On your Email Provider set up an Audience to store Name and Email. Integrate Facebook to your email list provider.
Write at least 1 email to welcome the new subscriber including where they can download the lead magnet. e.g Dropbox, One Drive or Website...
Facebook prefers a low quantity of text on the images.
The Facebook Lead Ad experiment was 1/6 the price compared to a (2 step) web page with a opt-in form on it.
If you're a small business owner who wants to gain prospects and potential customers without Hitting a brick wall with technology AND build prospect trust automatically!
Click Here For More information https://www.matthewb.id.au/marketing/