Resources to achieve your startup goals sooner.

  • How to avoid startup pitfalls
  • How to learn startup skills fast
  • How can technology assist in reducing startup barriers
Click on any book picture for more information.

Startup Introduction

Startup Communities book
Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Wiley

What to look for in your community to help you create a startup.
The Innovator's Method book
The Innovator's Method: Bringing the Lean Start-up into Your Organization by Harvard Business Review Press

Work out what needs to be done, designing products/services, refining products/services and scaling it.

Digital Technology Choices

The Light In The Tunnel book
The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future by CreateSpace Independent Publishing Platform

How are digital technologies transforming many industries? What are the new digital and information products now being produced?
Leading Digital book
Leading Digital: Turning Technology into Business Transformation by Harvard Business Review Press

How to build digital capabilities, improve leadership to cope with transformation and deliver digital transformation.
The Innovator's Dilemma book
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Harvard Business Review Press

How do companies win in new technology fields.

Value Proposition

Value Proposition Design book
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Wiley

How to model, design, test and evolve your value proposition.

Customer Profile

Start With Why book
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio

Start with the Why question. This is used to define what the customer actual needs. It can also be used to set the team vision to meet customer actual needs.
Insight Selling book
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley

How to connect, convince and collaborate with customers. What are the customers needs using diagnosis? Which solutions suit the customer best including customer education? How to create the most value from the customer point of view.

Business Model

Business Model Generation book
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Wiley

Create you startup business model. This includes value proposition, customer segment, channels, customer relationships, key resources, key activities, key partners, cost structures and revenue streams.
The Business Model Navigator book
The Business Model Navigator: 55 Models That Will Revolutionise Your Business by FT Publishing International

55 business model examples used by modern companies. Work out which business model styles might suit you. Test with styles that can enhance your startup business.

Marketing Model

The 1 Page Marketing Plan book
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise

Create a marketing plan including target market, target message, media, lead capture, lead nuture, sales conversion, customer experience, customer lifetime value and building more referrals.
The New Rules Of Marketing And PR book
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley

How the web has changed the rules of marketing and PR. How web based communication can now reach customers directly. What action plans can be created using the new rules.
Landing Page Optimization book
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Sybex

How to make specialised web pages to sell individual products with a high conversion rate. This includes a simple layout with a single call to action. Make you web visitors count in terms of sales, product awareness and lead capture.


What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Ten Speed Press

What are your personal skills and strengths? What skills do you need to make your startup work? Can you form partnerships to perform some activities?

Internet Advantages

The Secret Of Building The Next Silicon Valley book
The Rainforest: The Secret to Building the Next Silicon Valley by Regenwald

What are the attributes that build silicon valley? How can you use best practices in your region.
74 uses for the NBN
You and NBN at the next level 74 ideas start now Local eBook

FREE eBook. 74 Uses for the NBN. NBN Internet benefits sections on general, home, business, website, industry and ICT.