Startup Resources

Resources to achieve your startup goals sooner.

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Startup Introduction

	Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Wiley What to look for in your community to help you create a startup.
	The Innovator's Method: Bringing the Lean Start-up into Your Organization by Harvard Business Review Press Work out what needs to be done, designing products/services, refining products/services and scaling it.

	The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future by CreateSpace Independent Publishing Platform How are digital technologies transforming many industries? What are the new digital and information products now being produced?
	Leading Digital: Turning Technology into Business Transformation by Harvard Business Review Press How to build digital capabilities, improve leadership to cope with transformation and deliver digital transformation.
	The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Harvard Business Review Press How do companies win in new technology fields.

	Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio Start with the Why question. This is used to define what the customer actual needs. It can also be used to set the team vision to meet customer actual needs.
	Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley How to connect, convince and collaborate with customers. What are the customers needs using diagnosis? Which solutions suit the customer best including customer education? How to create the most value from the customer point of view.

	Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Wiley Create you startup business model. This includes value proposition, customer segment, channels, customer relationships, key resources, key activities, key partners, cost structures and revenue streams.
	The Business Model Navigator: 55 Models That Will Revolutionise Your Business by FT Publishing International 55 business model examples used by modern companies. Work out which business model styles might suit you. Test with styles that can enhance your startup business.

	The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise Create a marketing plan including target market, target message, media, lead capture, lead nuture, sales conversion, customer experience, customer lifetime value and building more referrals.
	The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley How the web has changed the rules of marketing and PR. How web based communication can now reach customers directly. What action plans can be created using the new rules.
	Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Sybex How to make specialised web pages to sell individual products with a high conversion rate. This includes a simple layout with a single call to action. Make you web visitors count in terms of sales, product awareness and lead capture.

What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Ten Speed Press

What are your personal skills and strengths? What skills do you need to make your startup work? Can you form partnerships to perform some activities?

	The Rainforest: The Secret to Building the Next Silicon Valley by Regenwald What are the attributes that build silicon valley? How can you use best practices in your region.
	You and NBN at the next level 74 ideas start now Local eBook FREE eBook. 74 Uses for the NBN. NBN Internet benefits sections on general, home, business, website, industry and ICT.