| Tip | Description | Do it yourself tools | Done for you service |
|---|---|---|---|
| Audit Your Website | Identify problems and fix them. - Speed, Security, Technical SEO. Identify Opportunities and act on them. - Add Meta descriptions - Review headlines - Review internal links |
Free Web page audit tool Free web page speed test Document the main insights. Repeat the process for each web page. Fix what you can. SEMrush Suite of Digital Marketing Tools for DIY. |
Have weekly website audits performed. Identify 38 types of Errors Identify 34 types of Warnings Identify 21 types of Notices Avoid the learning curve. Have the important issues fixed for growth. |
| Your Keywords | Record keywords ranking 1 - 3 Record keywords ranking 4 - 10 Note keywords ranking 11 - 100 Improve content in 4 - 10 category for quick traffic wins. |
Business Keyword Analysis Resources Google Trends Google your business name and note the ranking position. Google your #1 product or service and note the ranking position. Note the suggested phases at the bottom of a Google search. Keyword Research Course With Greg Gifford |
Have your websites keywords positions calculated weekly. Have spreadsheets of your 1-3,4-10,11-100 ranking keywords. Know which keywords to work on for quick traffic wins. e.g. Extend the content, add images with descriptions... |
| Competition | Know your online competitors. Note the keywords they rank for. Build better content than you competitors. |
Free Customer Segment Research Tool Gain customer, marketplace and competition knowledge. Google site:competitorwebsite.com for a list of their web pages. Discover Your Competitor's SEO & PPC Secrets Here |
Learn the competitor websites that closely match yours based on keywords. See what keywords they rank for in the top 10. Learn which keywords your competitors are paying for with ads. See your competitors text and image ads. Learn which keywords you also should create content for. |
| Build Authority | Share your content on social media. Share your content in industry directories. Share your content where your ideal customer read. Build backlinks to your website. |
Free Customer Segment Research Tool Learn where your customers are online. Social media share your existing content. Social media share images with backlinks to your website. Write longer articles on LinkedIn, Medium... with backlinks to your website. Consider asking for backlinks to great resources on your website. |
Learn how many backlinks are needed to rank for your desired keywords. See where your competitors are gaining backlinks for certain keywords. Know which keywords phrases you could rank for without lots of backlinks. |
| Scale Up Fast | Trial and Error using Time and Money or Use DATA for Speed. - Known keywords with known traffic - Using keyword phrases that customers use - Build content that you can rank high for - Share new content online to gain rankings faster |
Guess your keywords Build content using guessed keywords Not develop your content enough Exclusive FREE 14-day Semrush PRO trial |
Customer Value Journey Design content for the whole customer journey, awareness to purchase. Content Creation Success System Create content based on your popular customers keywords. Include content that has your customer synonym phrases. Include content that has your competitors keyword phases. Style your content to be better than the existing top 10. Use DATA to reduce risks in business and website development. |
| Free Customers | Free Traffic Free Leads Free Customers |
If your keywords do not match your customers then you will have close to ZERO traffic. If your website has poor quality or has technical faults, Google will NOT index it, which means your website will NOT appear in Google searches. |
A good technical website with good content content using popular keywords will get indexed and ranked by Google. Google provides 5.6 Billion search results per day. Free Google traffic means Free leads, prospect and customers. Bonus traffic will flow from your social media and backlinks to your website. This means FREE marketing ongoing to your Business. |
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Created by Matthew Bulat https://www.matthewb.id.au/ | https://onlinetransformstar.com/ | https://itjobsformula.com/
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