How to build a startup without a venture capital?
What does the typical day look like when running a startup?
Why would you join a startup?
What makes a great startup?
What are some of the obstacles for a new startup in Australia?
What can we do to develop a startup community in Australia?
Combine the resources and skills of your team. Consider digitisation of a product or service as they can scale without high costs. Draw a Business Model Canvas on day one. Iterate with customer feedback until you have a sustainable business model with customers happy to pay for your solution.
Refine your customer profile in terms of fears, frustrations, wants and aspirations. Iterate your product development to solve your prospects needs. Define what makes your Unique Selling Proposition. Consider the prospect in terms outcomes for doing nothing, do it yourself or using your solution. Plan marketing communications in terms of benefits, understand the situation, story telling to solution, showing social proof, defining the customer who needs the solution, what makes your solution different and case studies.
Startups can iterate faster than large organisations. Being at the beginning of a startup gets the greatest equity. Digital solutions can scale globally quickly with little capital costs. You can control your destiny.
A product or service that is sustainable with high growth prospects. Customer validation to buy the product or service. Solid knowledge of the prospect values and market size. A validated Business Model Canvas and Marketing Plan. The costs of acquiring a new customer is lower than the lifetime revenue from the customer.
Limited access to Startup Weekend events that teach startup skills in 2.5 days. Limited access to Germinate and Accelerator training and startup development programs. Limited access to Venture Capital funds. Low government funding to city and regional innovation centres, small business development centres, hackathons and Startup Weekends.
Copy Boulder, Colorado with startup competitions to offer startup accelerator physical space, development funds, training, mentoring, networking for a small share of equity. This equity is reinvested for the next group. This concept has occurred in Adelaide with Techstars. It could be duplicated to all cities. Have stable budgets for innovation centres around the country. Teach idea validation, startup skills, product design and marketing design.