Marketing Resources
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio
Start your idea, business, startup with Why. Vision, mission and goals come from Why.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Wiley
Create products and services that address customer jobs, pains and gains. Validate your business operations and scale.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise
Define your customer avatar, message, communication medium, lead capture, lead nuture and sales coversion. Create a business growing marketing system.
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Create your product lifecycle, minimum viable product, business model, customer segments, KPIs, validations and roadmap. Launch products with more success.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley
The modern digital methods of marketing, branding, content creation and distribution. Create content and reach buyers directly.
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley
More involved direct selling methods to capture market share and have more sales.
Small Business SEO & Local SEO Ranking Strategies: Quickly Rank Your Businesses Website For The Keywords That Matter To Your Bottom Line
Keyword research, relevancy auditing, on page optimisation and business branding. Be strategic on your content for your ideal local customer. It provides free ongoing marketing when done right.
Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media by CreateSpace Independent Publishing Platform
Repurpose content for social media, video, podcasts, ebooks, articles and events. Gain more results from your digital assets. Attract customers with different forms of media.
Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them ... NOW! by JLA Publications
Improve your business communications to generate more sales. Make your marketing materials more effective. Write for your prospect not yourself.
Influence: The Psychology of Persuasion (Collins Business Essentials) by HarperCollins e-books
What are the methods of persuasion? Reciprocation, commitment, proof, scarcity and more.
Fill Your Funnel: Selling with Social Media by Made For Success Publishing
Design your marketing efforts for the social media platform with targeting where your prospects are found. Awareness, interest, selection, purchase.
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Morgan James Publishing
Define your market, sub market, niche, unique selling proposition, story telling back story, brand positioning, tranformation offer, value ladder, sales funnel.
