Startup Resources

Startup Communities book
Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Wiley

How to build an entrepreneurial community in your city. Boulder USA case study, stakeholders, leadership, problems, solutions, events, startups, accelerators, university involvement, government involvement and the roadmap.

The Innovator's Method book
The Innovator's Method: Bringing the Lean Start-up into Your Organization by Harvard Business Review Press

Map out innovation from the beginning to the end including static and dynamic interdependancies. Bring new ideas to market with less risk.

The Light In The Tunnel book
The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future by CreateSpace Independent Publishing Platform

How will the economy and jobs change with automation? What is involved with the transition? Alternative new structures going forward.

Leading Digital book
Leading Digital: Turning Technology into Business Transformation by Harvard Business Review Press

Building digital capabilities, building leadership capabilities and implementing digital transformation.

Value Proposition Design book
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Wiley

Create products and services that address customer jobs, pains and gains. Validate your business operations and scale.

Start With Why book
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio

Start your idea, business, startup with Why. Vision, mission and goals come from Why.

Insight Selling book
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley

More involved direct selling methods to capture market share and have more sales.

Business Model Generation book
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Wiley

Build a 1 page Business Model Canvas showing how your business operates. Validate, improve and scale your business model.

The Business Model Navigator book
The Business Model Navigator: 55 Models That Will Revolutionise Your Business by FT Publishing International

See examples of progressive companies business models that could be modeled in your business. Try some for competitive advantage.

The 1 Page Marketing Plan book
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise

Define your customer avatar, message, communication medium, lead capture, lead nuture and sales coversion. Create a business growing marketing system.

The New Rules Of Marketing And PR book
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley

The modern digital methods of marketing, branding, content creation and distribution. Create content and reach buyers directly.

Landing Page Optimization book
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Sybex

Design the web pages where your visitors land into higher converting sales pages. Testing and improvements. Gain new leads and make more sales.

What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Ten Speed Press

A practical manual for job hunters and career changes. Systematic way to review your skills, passionsa and industry knowledge. How to use this information to find your ideal job.

The Secret Of Building The Next Silicon Valley book
The Rainforest: The Secret to Building the Next Silicon Valley by Regenwald

The nature of complex innovation systems and how the behave. How to cause innovation at a systemic level.