Building Your Ecommerce
|Product Value Description
|Include keywords and brands. Can add variation types.
|Your original sales copy. Do not copy and paste from manufacturer.
|Will the price include tax yes/no? Will the tax be shown seperately or included in price?
|Shopify and Woocommerce allows about 1 sentence short description near the buy button.
|Try to provide the correct size in pixels image. Add a Alt text description.
|Some Ecommerce playforms allows extra images for different angle photos.
|Add the product into a category. Homepage can be a category name.
|What are the finer detail descriptors? Brand, type, industry etc.
|Shipping Value Description
|Confirm your Ecommerce platform is using local style weight kilograms/pounds etc.
|Confirm your Ecommerce platform is using local style distance, centimetres, inches etc.
|Domestic Shipping Cost
|Some Ecommerce shipping modules allow set box sizes to be entered.
Free shipping has better sales.
|Domestic Premium Shipping Cost
|Can you earn extra with premium shipping options?
|International Shipping Cost
|Do you want to ship internationally?
Beware of taxes in the customer location. e.g. EU VAT.
|International Premium Shipping Cost
Ecommerce Search Engine Optimisation SEO
|SEO Value Description
|Ecommerce webpage URL format
|Confirm there are English webpage addresses without ? or numbers.
|Product Title Keywords
|Include customer words used to title your product. Google Trends
|Add sub titles, dot point lists and unique sentences. Include customer benefits or outcomes. Why this product?
|Images with white space around it can stand out. Image ALT text descriptions allow searches to come in on the pictures.
|Include an About Page, Category pages/descriptions, blog, Privacy, Terms page.
|Add contact details, website link, social media share buttons.
|Confirm that the website is known to search engines. This can be sometimes done at domain buying time.
|Sitemap lists all the webpages that you want the search engines to know about. There are plugins for this.
|To drive initial awareness of the website, some paid advertising could be performed.
Add the website URL to email signature block, stationary, business cards etc.