Building Your Ecommerce
|Product Attribute||Product Value Description|
|Title||Include keywords and brands. Can add variation types.|
|Description||Your original sales copy. Do not copy and paste from manufacturer.|
|Price||Will the price include tax yes/no? Will the tax be shown seperately or included in price?|
|Short Description||Shopify and Woocommerce allows about 1 sentence short description near the buy button.|
|Main Image||Try to provide the correct size in pixels image. Add a Alt text description.|
|Gallery Images||Some Ecommerce playforms allows extra images for different angle photos.|
|Category||Add the product into a category. Homepage can be a category name.|
|Tags||What are the finer detail descriptors? Brand, type, industry etc.|
|Shipping Attribute||Shipping Value Description|
|Weight||Confirm your Ecommerce platform is using local style weight kilograms/pounds etc.|
|Height||Confirm your Ecommerce platform is using local style distance, centimetres, inches etc.|
|Domestic Shipping Cost||Some Ecommerce shipping modules allow set box sizes to be entered.
Free shipping has better sales.
|Domestic Premium Shipping Cost||Can you earn extra with premium shipping options?|
|International Shipping Cost||Do you want to ship internationally?
Beware of taxes in the customer location. e.g. EU VAT.
|International Premium Shipping Cost|
Ecommerce Search Engine Optimisation SEO
|SEO Attribute||SEO Value Description|
|Ecommerce webpage URL format||Confirm there are English webpage addresses without ? or numbers.|
|Product Title Keywords||Include customer words used to title your product. Google Trends|
|Product Description||Add sub titles, dot point lists and unique sentences. Include customer benefits or outcomes. Why this product?|
|Images||Images with white space around it can stand out. Image ALT text descriptions allow searches to come in on the pictures.|
|Extra Pages||Include an About Page, Category pages/descriptions, blog, Privacy, Terms page.|
|Footer details||Add contact details, website link, social media share buttons.|
|Search Engines||Confirm that the website is known to search engines. This can be sometimes done at domain buying time.|
|Sitemap.xml||Sitemap lists all the webpages that you want the search engines to know about. There are plugins for this.|
|Marketing||To drive initial awareness of the website, some paid advertising could be performed.
Add the website URL to email signature block, stationary, business cards etc.