Building Your Ecommerce
Ecommerce Products
| Product Attribute | Product Value Description |
|---|---|
| Title | Include keywords and brands. Can add variation types. |
| Description | Your original sales copy. Do not copy and paste from manufacturer. |
| Price | Will the price include tax yes/no? Will the tax be shown seperately or included in price? |
| Short Description | Shopify and Woocommerce allows about 1 sentence short description near the buy button. |
| Main Image | Try to provide the correct size in pixels image. Add a Alt text description. |
| Gallery Images | Some Ecommerce playforms allows extra images for different angle photos. |
| Category | Add the product into a category. Homepage can be a category name. |
| Tags | What are the finer detail descriptors? Brand, type, industry etc. |
Ecommerce Shipping
| Shipping Attribute | Shipping Value Description |
|---|---|
| Weight | Confirm your Ecommerce platform is using local style weight kilograms/pounds etc. |
| Height | Confirm your Ecommerce platform is using local style distance, centimetres, inches etc. |
| Width | |
| Depth | |
| Domestic Shipping Cost | Some Ecommerce shipping modules allow set box sizes to be entered. Free shipping has better sales. |
| Domestic Premium Shipping Cost | Can you earn extra with premium shipping options? |
| International Shipping Cost | Do you want to ship internationally? Beware of taxes in the customer location. e.g. EU VAT. |
| International Premium Shipping Cost |
Ecommerce Search Engine Optimisation SEO
| SEO Attribute | SEO Value Description |
|---|---|
| Ecommerce webpage URL format | Confirm there are English webpage addresses without ? or numbers. |
| Product Title Keywords | Include customer words used to title your product. Google Trends |
| Product Description | Add sub titles, dot point lists and unique sentences. Include customer benefits or outcomes. Why this product? |
| Images | Images with white space around it can stand out. Image ALT text descriptions allow searches to come in on the pictures. |
| Extra Pages | Include an About Page, Category pages/descriptions, blog, Privacy, Terms page. |
| Footer details | Add contact details, website link, social media share buttons. |
| Search Engines | Confirm that the website is known to search engines. This can be sometimes done at domain buying time. |
| Sitemap.xml | Sitemap lists all the webpages that you want the search engines to know about. There are plugins for this. |
| Marketing | To drive initial awareness of the website, some paid advertising could be performed. Add the website URL to email signature block, stationary, business cards etc. |
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