| Resource Link | Resource Description |
|---|---|
| 16 Steps for Website Success PDF | See the steps in website planning, website implementation, website launch activities and digital marketing. |
| Keywords and Content Marketing Planning PDF | How to select your niche keywords. Define which keywords are used for customer awareness, engagement and purchase. Plan content for each. |
| Customer Profile Creation - Current State |
Define who your ideal customer segment(s) are. What job do they have to complete? What pain points are currently present? What are their desires? |
| Value Proposition Creator - Future State |
Which products and services help the customer complete jobs, avoid pain and reach desires? |
| Product Design and Marketing Design Questions PDF | Product questions to draw out all the product/service benefits (logical and emotional). Answers are used for Marketing content preparation. |
| Content Marketing Checklist and example case study PDF | Build a list of existing content and new content needed for a website. Define the customer journey to you in terms of content types. Review niche keyword popularity, customer segments, content headlines and multiple sample customer journeys. |
| Website and Digital Marketing Online Resource Links PDF | 26 Links that can help you launch a website. Keywords, Search, Business Model, Website Design, Website Hosting, Headlines, Search Engine site submission, Marketing Plan creation, website traffic tips ... |
| New Product Business Model template PDF | Business Model Canvas for a new product or service. Technology Readiness Levels table. Thought bubble to commercial distributed product. |
| Google My Business Instructions PDF | Create a Google My Business business listing for Google Maps and Google local Search. Create a business listing in one day for free. |
| Personal and Business branding on LinkedIn PDF | Create an All Star personal LinkedIn profile. Building business relationship connections. Create a LinkedIn Business Page with product Showcase. |
| Beginning Facebook Marketing PDF | Build a Facebook following of your ideal customers for free. Create a Facebook Business Page. |
| Event Planning Summary PDF | What to consider when planning events. Includes best marketing methods. Based on Eventbrite and local knowledge. |
| How to write a Blog Post PDF | 5 content style templates. Best heading styles for engagement. Optimisation tips for the web and promotions. |
| 9 Business Accelerators PDF | The Top 9 Tips, Tricks & Tools Every Business Owner Needs to Know. |
| More eBook Website Resources | 12 more resources for Website development. e.g. WordPress, landing pages, SEO, HTML, website scalability |
| More eBook Marketing Resources | 12 more resources for Marketing. e.g. Marketing strategy, planning, public relations, selling, copywriting, sales funnels |
