|16 Steps for Website Success PDF
|See the steps in website planning, website implementation, website launch activities and digital marketing.
|Keywords and Content Marketing Planning PDF
|How to select your niche keywords. Define which keywords are used for customer awareness, engagement and purchase. Plan content for each.
|Customer Profile Creation
- Current State
|Define who your ideal customer segment(s) are. What job do they have to complete? What pain points are currently present? What are their desires?
|Value Proposition Creator
- Future State
|Which products and services help the customer complete jobs, avoid pain and reach desires?
|Product Design and Marketing Design Questions PDF
|Product questions to draw out all the product/service benefits (logical and emotional). Answers are used for Marketing content preparation.
|Content Marketing Checklist and example case study PDF
|Build a list of existing content and new content needed for a website. Define the customer journey to you in terms of content types. Review niche keyword popularity, customer segments, content headlines and multiple sample customer journeys.
|Website and Digital Marketing Online Resource Links PDF
|26 Links that can help you launch a website. Keywords, Search, Business Model, Website Design, Website Hosting, Headlines, Search Engine site submission, Marketing Plan creation, website traffic tips ...
|New Product Business Model template PDF
|Business Model Canvas for a new product or service. Technology Readiness Levels table. Thought bubble to commercial distributed product.
|Google My Business Instructions PDF
|Create a Google My Business business listing for Google Maps and Google local Search. Create a business listing in one day for free.
|Personal and Business branding on LinkedIn PDF
|Create an All Star personal LinkedIn profile. Building business relationship connections. Create a LinkedIn Business Page with product Showcase.
|Beginning Facebook Marketing PDF
|Build a Facebook following of your ideal customers for free. Create a Facebook Business Page.
|Event Planning Summary PDF
|What to consider when planning events. Includes best marketing methods. Based on Eventbrite and local knowledge.
|How to write a Blog Post PDF
|5 content style templates. Best heading styles for engagement. Optimisation tips for the web and promotions.
|9 Business Accelerators PDF
|The Top 9 Tips, Tricks & Tools Every Business Owner Needs to Know.
|More eBook Website Resources
|12 more resources for Website development. e.g. WordPress, landing pages, SEO, HTML, website scalability
|More eBook Marketing Resources
|12 more resources for Marketing. e.g. Marketing strategy, planning, public relations, selling, copywriting, sales funnels