Business Model Definitions
- Which business model attributes would suit you
- Choose business and technology attributes
- Design a sustainable business model
- Gain advantage using modern business model styles
Business Model Examples
Business Model Attribute Defintions and Implementation Ideas
|Business Model Attribute
|Internal corporate customer
|The customers can be other departments within a larger organisation. All departments can help support the company strategic goals.
|This can include Facebook Page likes, LinkedIn connections, LinkedIn groups, Twitter followers, Google + connections, email marketing members etc.
|Digital and Physical products and services. e.g. Digital download of music or CD by mail purchase.
|eBay / Amazon /Shopify etc market sales
|Sell on multiple channels including Internationally. You might use Fulfillment by Amazon warehouses around the world.
|Niche, Retail Store, National Wholesale, Industry Sector, Mass Market, International Retail, International Wholesale, Business to Business sector.
|Help with customer jobs
|Save customers time and / or money completing their jobs.
|Reduce customer pain
|Help customers avoid pain points and reduce risks.
|Help with Customer gains
|Help customers gain with your solutions. e.g. Save money or make more money.
|Digital products can be delivered for free using the Internet. See also 3rd party logistics.
|Send scheduled SMS reminders for upcoming appointment.
|Frequently asked questions can be answered in a web page. Improve customer satisfaction.
|Have the means to answer question via a web page form or social media interaction.
|3D printing to order
|3D printers can print plastic parts up to about 15 x 15 x 15 cm. Useful for prototypes or custom products.
|Online appointment bookings
|Allow customers to book an appointment via your website. Appointments can now be made 24/7.
|Email List segment for customers/buyers. Build lifetime trust and value emails. Offer emails for complimentary products, maintenance, services etc.
|In store QR codes for more info.
|Quick Response code symbol can be placed near products. User can scan QR code with smartphone and link to more information.
|Loyalty card with analytics
|Analytics can identify customer insights, buying patterns and create custom marketing.
|Customer website interactions
|Allow customers to view products in different ways such as how to use video, custom ordering online, calculators for requirements etc.
|Social media interactions
|Follow multiple social media platforms together while tracking your industry keywords. Respond to enquiries and attract new customers.
|Online advertising -> Landing Web Page -> Opt-In Form -> trade email for Lead Magnet -> email sequence with offers.
|Digital white paper
|Longer electronic document describing how to use products, benefits to using products, new ways to use products etc. Include links back to website.
|Application can be used as a new channel for customer interaction with your business. Consider customer interaction via smartphones or tablets.
|Internet text search
|Create good web pages that include your services, industry keywords and location. Search engines can bring customer traffic via the keywords you used.
|Internet image search
|Images used on you website can include ALT descriptions. Search engines can use the descriptions to allow customer to come to you via the images.
|Internet map search
|Register your business location via the search engines. e.g. Google Places. Your business will appear on map searches with link back to your website.
|Pay per click PPC
|PPC are text, image or video ads run on search engines and affiliate sites that link to your website. New customers can get to your website for under $1 each.
|Web page product awareness
|A web page descibing a problem or need and the solution. This can be the first stage of customer acquisition.
|Web page product evaluation
|A web page comparing various solutions include why your solution is most suitable. This can be the second stage of customer acquisition.
|Web page product purchase
|A web page that includes the buy button or call to action. The could include becoming a online member or email marketing client etc.
|Information computer kiosk
|Allow navigation of your website from inside the store. This can also include touchscreen interface from the front window. e.g. Real Estate with more pictures.
|Smart digital signage
|Large screen that can be controlled using a computer network. Showcase products visually with a schedule or provide customer product education etc.
|Customer feedback system
|Allow for customer feedback via SMS, email, web page form etc. Learn insights on how to improve your customer service, new product ideas, new product uses etc.
|3rd party logistics
|Outsource the product wholesale delivery, product warehousing, product shipment to customers. Your interaction with products is now only digital. Can be international.
|Order delivery systems
|Smart systems for customer ordering, payments, shipping labels, packing slips, logistics, customer updates and customer feedback etc.
|Computer systems can be used for some repeatitive tasks. E.g. Automated product testing, If Then Do This systems, Workflows with accounting links etc.
|Decision support systems
|A digital rules and facts system to help make decisions. This can come in the form a system status dashboards with pre calculated suggestions. Can be used for stocking levels and product turns.
|Keep track on website traffic sources, traffic volumes, search keywords used, time on website, time on webpages, website links chosen etc. See results over any date range.
|Track trends within your industry and respond accordingly.
|Build up information in a easy to access system. e.g. Wiki. Can be used for best procedures, fault finding, work instrutions, business performance trends etc.
|Mentors and Gurus
|Listen to new posible views on busines operations, business models, technology advancements, more efficient proceses etc.
|Tech. maintenance provider
|Include processes to maintain close to 100% uptime for equipment with redundancy options if required. Help prevent risks my using active monitoring systems.
|Tech. innovation provider
|Examine a business versus possible best practices. Create business plans for the most worthwhile changes. Implement the changes as a managed project.
|Cloud email provider
|Host email services on a cloud based system instead of a local server. Access email from multiple computers, tablets and smartphones etc.
|Cloud virtual servers
|Run a virtual server/s from a data centre. Save on space, cooling and electricity. Can be used for development, disaster recovery and remote backup.
|Cloud operating systems
|Run virtual machines from a data centre with operating system and server software already present. Auto updated.
|Cloud software providers
|Run software from cloud providers with a subscription model usually based on users per month. Pay only as you need. Auto updated.
|Digital service providers
|Provide remote digital services. E.g. Convert media types as a queue process, remote online accounting, virtual server monitoring, website performance review.
|Remote VOIP telephony
|Run telephony from one or multiple offices without a PABX. VOIP handsets and powered networking ports are all that is required onsite. PABX is remote and managed for multiple clients.
|Allow for distributed virtual teams to work together. Acquire skills from around the globe if required. Work across time zones if required.
|Digital analytic providers
|Provide data on website performance, business performance analysis, global sales analysis, competition analysis, search keyword trends etc.
|Serviced virtual office
|Provide telephony, receptionist, mailing address, meeting room as needed. Scale up requirements as required without long term leases. Quick to set up in new cities.
|IT remote support providers
|Remotely track the performance of IT equipment including backups, drive space, patches, anti virus, network load, event log monitoring, application status etc.
|Provide server facilities to maintain your website. This can also include email addresses, databases, private static IP address and domain names.
|Provide online facilities to generate emails to be sent to groups of email addresses with reporting. You can also create a scheduled automatic sequence of emails for new subscribers.
|Create content to suit your customer needs with the keywords they use. Include on page optimisation techniques to be correctly indexed by search engines.
|Pay per click ads
|New customers can get to your website for under $1 each. You set a daily budget limit and only pay for ads that are clicked on. Once started its automatic.
|Digital products as a service
|Source online teaching courses, online audio visual editing, content creation, graphic design, online conference events and paid webinars etc.
|Photos, video, audio, illustrations
|Buy or create audio visual content for marketing, website content, product information guides etc.
|Application creation / maintenance
|Create and maintain applications for desktop, smartphone or tablet users. Adjust application for modern hardware such as high resolution screens.
|Cloud services pay as you go / need
|Cloud services can be bought as needed. e.g. x$ per month per user. Scale up and down as required. Test applications with minimum cost risks.
|Renewable energy creation
|Compare if alternative enery sources are cheaper than conventional providers. e.g. Solar power and cogeneration gas. This could be a competitive advantage or income if feed back into the grid.
|Sell products such as reports, eBooks, software, audio, video, photos, illustrations online. This can be done directly or via a provider like iStockPhoto, Force.com or Amazon.com.
|Traffic from your website to affiliate links to complementary products can earn commision.
|App sales / in app purchases
|Create software for smartphones and tablets with income from direct sales, in app purchases and affiliate links.
|Sell products directly from your own website. Payment buttons or checkout can accept multiple payment types.
|Online service provisioning
|Create a website that performs a business process for others. E.g. Online project management, online teaching system framework, business template for website operations.
|Online membership subscription
|Create content with paid membership access. e.g. Online newspapers, niche industry associations, music access subscription, training programs, special diet programs etc.
* Consider the networking and Internet speed requirements for a changed Business Model.
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