Remarketing FAQ Answers - Build Audience Trust and Engagement
26 Remarketing Frequently Asked Questions answered for you.
Remarketing FAQ Question Links - Click question to go to answer.
Can Facebook remarketing improve ROI?
How can I retarget using sites without pixel?
How can you increase conversions from Google Ads?
How do I create a Facebook remarketing campaign?
How do I create effective remarketing ads?
How do I set-up a video remarketing advertisement?
How do I show remarketing ads to a user?
How do I target my audience on Google ads?
How do you create a dynamic remarketing campaign?
How do you set up a remarketing campaign in Google Ads?
How does retargeting work on the Facebook ad network?
How much site traffic is needed to make retargeting effective?
What are different ways to boost sales with Google AdWords?
What does the Google Ads word “remarketing” mean?
What are the benefits of remarketing on Facebook?
What is a 'retargeting audience' in internet marketing?
What is a targeted retargeting strategy?
What is Facebook pixel tracking?
What is onsite retargeting and how can it help my business?
What is retargeting?
What is remarketing in Google Adwords?
What types of remarketing are there?
Why are remarketing ads important for businesses?
Why do retargeting ads work?
Why is Remarketing extremely important for a Business?
Why is remarketing important?
Remarketing is a form of marketing that allows you to reach your customers again after they have left your website.
In this FAQ web page, we'll answer some common questions about remarketing and what it can do for your business.
Remarketing Questions and Answers
Facebook's Ad Manager is one of the most valuable tools for advertising, made even more valuable by advertisers because it allows them to use Facebook Exchange to target their customers. Using remarketing, advertisers can keep in contact with customers who have visited their website by placing snippets of code on the abandoned cart page or any other webpage in order to continue showing ads related to products they’ve already seen. The cost per acquisition is usually lower when using Facebook remarketing because it targets pre-qualified customers based on an existing site visit.
Retargeting refers to targeting people who already know about your company. How? Well, by placing a retargeting cookie on their browser so you can target them when they visit other websites in the future. Sounds like magic? Magic is probably closer to reality with what technology has enabled marketing teams to do these days.
One of the most popular ways for marketers to do this is using Tag Manager (if they're using Google Analytics which most are). Tag Manager allows marketers to place "tags" on their website or landing page that will trigger either ads or content elsewhere once someone visits it - even if it's across the internet!
Tag manager also comes in handy because it lets you make changes without editing any code.
Ad copy: Make the ad title and description as compelling as possible by focusing on topics that will work for your target audience. Your conversion rates will thank you!
Increase Conversions: Target those conversions that are worth more; it's approximately 10 times more expensive to acquire a customer than to retain one. One of the best ways to drive conversions is with retargeting, which occurs when you advertise to customers who've engaged with your product or service but haven't made an inquiry. This strategy also helps increase retention rates, because people already engaged in what you do start feeling like members of the club and look forward to continuing their membership.
Creating a remarketing campaign is a fairly easy process, but before you can start, you'll need to create a custom audience. This is because Facebook only allow advertisers to show ads to people who have already been on your site or app using the same computer and browser that they're on now.
What's really cool about remarketing campaigns is that not only will they help you capture those customers who abandoned their cart due to any number of reasons (e.g., technical difficulties with the website) but it also helps convert browsers into buyers by reaching them with promotional ads that are specific for their interests.
A retargeting campaign typically consists of three components:
1) First making sure Facebook knows "who" your customer is ,
2) Then retarget them with a Facebook ad and
3) Finally, track your conversions (sales) for retargeting optimization.
Retargeting ads make use of tools like Dynamic Retargeting which segments visitors who have visited specific pages on your site into individual audience lists that allow you to target them with specific offers. Add these audiences to any campaign or ad group and then set up remarketing campaigns, either across the whole account or for a single campaign/ad group.
Many people will make the mistake of only running display advertising because its cheap and easy to do, not realizing that they are missing out on a huge opportunity by ignoring video remarketing. Video remarketing ads let you show your website visitors videos customized to them based on what they're viewing in order to entice them back into your store or offer a personalized discount. Setup is really simple, but it's important that you follow these rules in order for it to be effective:
1) create a video with at least 1 second of still content followed by action footage so the viewer knows what video relates to their search. The still part should have your logo prominently displayed so viewers can see it from far away or if they share the video with someone else
2) upload video to YouTube and add it as an ad in Google Adwords (it will show up when the right keywords are searched for). Don't forget to add your video to a remarketing list when you create the video
3) make sure you only target people who have previously visited your website , not everyone
4) you video ad will show up on YouTube, Google Display Network and video partner sites if they are relevant to your video. You can set a frequency cap so that users aren't seeing the video over and over again.
Show remarketing ads to a user by including the remarketing tag below the code for their site which will then show ads that are personalized based on their activity or browsing history.
Alternatively, you can also show re-marketing ads to a customer match by using an ad network which supports Customer Match marketing.
Targeting audiences with Google Ads is an art. When you want to reach out to different people, how can you know who they are? You should explore the broad ways in which people may be similar.
Marketers should take a look at market audiences defined by demographics like gender, age group, location, income, household status and even psychographics like attitudes and interests. They should fine tune their target ads with an audience target under Display Network - All except search partners or Display Network - Search Network only for keywords that are broader terms. The goal of targeting is to get your ads closer to the right people so greater impact can be made on consumers susceptible to what you have available for sale.
A dynamic remarketing campaign should target people based on what content they have previously interacted with, or looked at. You want to be creative and think about how you can segment your audience so that previous visitors are shown different pages than first-time visitors.
Your audience can be setup by connecting Google Analytics - Admin - Property - Google Ads Linking. The defaults is to use the last 30 days of website visitors. Wait 24 hours.
Create a new Google Adwords Display Campaign and use the Website Audience for remarketing targeting.
Retargeting on Facebook allows you to show ads to your past, present and possible future customers after they have visited your website and Facebook knows their anonymous ID. Facebook adverts can be run in Facebook's newsfeed, on Facebook pages, Instagram and Audience Network.
When it comes to performance, this is something that varies person-to-person. But generally speaking, 1% of visitors should convert.
Site traffic refers to the total number of visitors who visit your site monthly, which ideally falls between 30 and 400 unique visits per day. Your ads will show up on these people’s Facebook accounts as they browse elsewhere online. The percentage of retargeted ads you display depends on how many people visit your website each month, but it usually ranges from 1–5%. For example if you have 100 monthly website visits then 5% (or 5) would see your ad daily or 20% (or 20) once a week until they return to your site.
A search ad starts with developing good keywords for potential customers; these should be phrases your customers would likely use when looking for your product or service. Combining the correct keywords together will help you show up more prominently in a user's search results, and attract more clicks from interested consumers. From there it's just a process of trying out different versions of the message and seeing what works best until you find a few really strong messages that people want to talk about with others—favourite flavour, e-book discount offer, new product instructions, etc.
In display network campaigns, Google ads can appear on an advertiser's display network websites. Retargeting is achieved by recording the visit of a user in any website integrated in display network. When loading your display ads, Adwords will show these banner that match the browsed content (Website visited). The display campaign will then reach interested audience who are more likely to click on display network ads.
Remarketing is one of Google display campaigns that allows you to show display ads to people who have already visited your website or used your mobile app. Thanks to remarketing, the user sees the ad again and may be interested in what your business offers.
Remarketing is the process of targeting ads at website visitors, whether they're on your site or not.
The idea behind remarketing is that when people who have already visited your site come across an ad for it again, they'll be more likely to take notice and act because they previously showed interest in what you had to offer.
#1 The Facebook Pixel
The Facebook Pixel is a piece of code that you put on your website. When someone visits the site, the pixel will be activated and drop a cookie in their browser for a full year. You can then set up ads to target those visitors with relevant content- whether it's a discount coupon or something to help them with an online purchase problem - as well as remarketing audiences from previous campaigns.
#2 Target Audiences
Because people who visit your site are now marked as "customers" by the pixel, you can follow up on them anywhere they go across different devices and platforms by creating custom audiences from among those customers based on their demographics, interests etc. This way you would only show ads to Facebook users that have a high chance of being interested in your product or service, and not waste money showing people who may be irrelevant.
#3 Facebook Ads
You can choose from Facebook's full range of ad formats including video, photo galleries, news feeds etc. Facebook has the most advanced targeting capabilities on the market right now-from Facebook Page managers to Facebook ads, Facebook has an ad for any strategy.
The term "retargeting" means showing ads to people who have already visited your website. This type of digital marketing is based on the that someone who has been to your site may be more likely to look at or buy products.
Retargeting audience = a list, usually in the form of pixels, cookies, or tags on users browsers, for marketers to save so they can serve you ads specifically targeted by these characteristics.
Some retargeting companies are Google Display Network and Facebook Custom Audiences.
A targeted retargeting strategy, or to put it another way, a personalized targeting strategy is when you target your ad to specific website visitors. Whether they went as far as checking out the shopping cart or not doesn't matter-you can pinpoint those who showed interest and target them versus someone who merely visited the site.
Facebook pixel tracking is a powerful way to collect the actions that individuals take when they visit your site. When you install the Facebook pixel, Facebook will send standard events, which are data points that you want to track. Examples of these standard events are pages visited, offers clicked, form submissions etc. The best part about having the Facebook pixel installed is the ability to use custom or modified events in order to track something specific on your website/landing page.
The code for this can be added dynamically in your WordPress site's checkout form customer information field - it does not need to be hard-coded into pages.
Onsite retargeting is one of the most powerful digital marketing techniques. If you're unfamiliar, onsite retargeting is where customers visit your website or app but decide not to buy for whatever reason. A few minutes later, through the magic of computer algorithms, they see your ad again when browsing other websites online.
It sounds like a lot of hassle to set up and maintain, but it actually only requires Google Tag Manager (essentially an easier-to-use version of Google Analytics that manages all the complicated analytical components) and some buttons that say "add event" or something similar in your campaign management software like Facebook Ads Manager. This will create events every time someone visits your site without converting (i.e., "the user left the site without completing a conversion on their own"). You can add all kinds of additional conditions on top to only show ads on certain pages or for certain traffic sources.
There are a few reasons why onsite retargeting is so powerful:
- It's incredibly fast ROI - onsite retargeting can pay off in a matter of days rather than months, because onsite retargeting is more about conversions on other sites (i.e., the customer has already been exposed to your product and they're seeing it on their favourite website) vs. brand new conversions on your own site that Google Adwords search ads demand on a per-click basis.
Retargeting is a marketer's dream. As you browse through websites and apps, an ad will follow your around relentlessly reminding you that it exists, in hopes that when the time comes, you'll buy from them instead of one of their competitors.
In basic terms, "retargeting" means tracking internet users' browsing behavior to show ads targeted to their interests. In this way advertisers can reach people who have already expressed interest in a product or service by displaying relevant advertisements for them on other sites they visit either during the same session or after they've left a site to go elsewhere.
Google Adwords remarketing is an online advertising technique utilized by marketers to show relevant ads to people who have previously visited their website. Remarketing allows marketers to deliver personalized content and performances specific offers tailored towards someone with a record of visiting their web page or mobile app.
Google Analytics - dynamic remarketing is executed through Google Analytics, but there are many more ways that dynamic ads can be created for websites.
Pixel - the dynamic remarketing pixels help retarget users on your site and show relevant products to them based on prior interactions with your website.
Pinterest pixel - the Pinterest remarketing pixel helps drive conversions and traffic to your site by retargeting to users that have viewed certain products or a category page.
Facebook custom audience - the Facebook pixel allows you to retarget users on your site and also target users who have visited your site through their social network, but never made a purchase.
It's surprising that, in this day and age, companies still spend so much time and money on brand building when they could be boosting their conversions by advertising to customers' previous searches.
The general idea behind remarketing is pretty simple; instead of sending ads out to random visitors (where 60-80% will ignore it), you send ads out to people who already showed interest in your business before. This significantly increases your conversion rate because your potential customer remembers browsing through your website during the past week, even if they're not currently shopping for what you're selling now. Simply put, it forces them into reconsideration mode about that product or service every time they see the ad pop up again.
Retargeting ads work because they leverage a person's initial response to a particular brand in order to reintroduce the individual with the capacity to make a purchasing decision.
Retargeting campaigns work by retargeting people who have been on your website previously, displaying their computer screen with advertisements from your website even though that person may not currently be browsing it. This means that people who visit one page of the campaign sites will then see an advertisement for this site elsewhere, so long as it is captured and stored in cookies or other storage devices.
Successful remarketing campaigns use retargeting techniques to re-engage potential customers who have already showed an interest in the company's product/service.
Retargeting is one of the most effective customer acquisition tools because it leverages familiar surroundings, increasing the likelihood of conversion. Successful strategies should employ targeting techniques such as cookies and pixels which enable a retargeted ad to show when someone logs onto a website from their desktop or laptop.
An example would be Google AdWords with both cost per click and optimization for conversions offered. Remarketing ads often have high conversion rates so they are often worth the investment from any perspective.
Remarketing is focusing on your customer base. It's an advertisement that connects with people based off of what they looked at or clicked before browsing away from the site. It's a way to tie them back to you, possibly making them interested in your products or services.
Remarketing ads are often pre-targeted marketing ads that are displayed to someone who has visited a certain webpage.
Remarketing is a form of marketing that allows you to reach your customers again after they have left your website.
By understanding how it works, you can use this strategy to engage with the people who are most likely to buy from you and drive more sales for your business.