Why Use Press Releases?
- Press releases can be in ranking #1 position for difficult keywords
- Press Releases backlink with high authority drives more Google organic traffic to your website
- If your Press Releases syndicates with the major news sites it creates more backlinks
- More ongoing traffic into your business
Press Release Background
The story begins with seeing training on press releases for use with Black Friday sales.
This launched an analysis on how press releases are being used locally and to measure its success.
The article shows the analysis and the positive results.
Press Release and News Online Presence
| Authority Rank 1-100 | URL | Description | Indexed Pages | Ranking Keywords | Traffic / month |
|---|---|---|---|---|---|
| 85 | businesswire.com | Press Releases | 10.4 M | 3.6 M | 3.3 M |
| 84 | prnewswire.com | Press Releases | 6.6 M | 5.1 M | 4.8 M |
| 81 | globenewswire.com | Press Releases | 7.3 M | 1.7 M | 2.2 M |
| 78 | prweb.com | Press Releases | 3.7 M | 1.4 M | 290 k |
| 85 | bloomberg.com | News | 10 M | 7.1 M | 51 M |
| 83 | bizjournals.com | News | 8.2 M | 4.7 M | 2.3 M |
| 86 | wsj.com | News | 14 M | 5.7 M | 34 M |
| 85 | forbes.com | News | 8.7 M | 14 M | 81 M |
| 85 | businessinsider.com | News | 18.7 M | 13.4 M | 82 M |
| 80 | fortune.com | News | 1.1 M | 2.1 M | 5.6 M |
| 87 | cnn.com | News | 25 M | 11 M | 165 M |
| 75 | couriermail.com.au | News | 10 M | 204 k | 1.1 M |
| 58 | townsvillebulletin.com.au | News | 69 k | 38 k | 86 k |
The table shows that Press Release and News website have high Authority Rank and high traffic.
Getting a link from any of them would boost your website traffic fast.
If a Press Release syndicated across several news sites then you website would skyrocket.
No. 1 Google Ranking Press Releases
Keyword: black friday sale computer chair
Keyword Difficulty: 52
https://www.businesswire.com/news/home/20211125005266/en/Black-Friday-Cyber-Monday-Office-Chair-Deals-2021-Ergonomic-Computer-Desk-More-Chair-Sales-Compiled-by-The-Consumer-Post
Keyword: ssd wd green tbw (solid state hard drive)
Keyword Difficulty: 31
https://www.businesswire.com/news/home/20161011005032/en/Western-Digital-Introduces-WD-Blue-and-WD-Green-Solid-State-Drives
Keyword: samsung galaxy s6 black friday sales (tablet)
Keyword Difficulty: 50
https://www.businesswire.com/news/home/20211120005112/en/The-Best-Black-Friday-Samsung-Galaxy-Tablet-Deals-2021-Early-Tab-S4-S6-More-Savings-Reported-by-Spending-Lab
Several tablet models listed with links.
Keyword: home gym deals
Keyword Difficulty: 60
https://www.businesswire.com/news/home/20211111005063/en/Black-Friday-Home-Gym-Deals-2021-Best-Early-Home-Gym-Machine-Savings-Reviewed-by-Deal-Stripe
Several gym equipment models with links to multiple suppliers.
Local Press Release Examples
(BUSINESS WIRE) - 5 Oct 2021
https://www.businesswire.com/news/home/20111005006509/en/KBR-Selected-as-Principal-Consultant-for-Townsville-Port-Inner-Harbour-Expansion-in-Queensland-Australia
Global company
479 backlinks from prnewswire.com
4 backlinks from globenewswire.com
KBR has backlinks from 25 Press Release / News Wire services.
KBR has 127k Organic traffic per month with no paid Google ads.
(GLOBE NEWSWIRE) - 29 Nov 2021
https://au.finance.yahoo.com/news/townsville-tree-lopping-services-offering-232800183.html
Press release links to:
https://treeloppingtownsville.com/
Oct 2021 traffic:238
Nov 2021 traffic:324
(36% growth in 1 month)
(BUSINESS WIRE) - 15 Nov 2021
https://www.businesswire.com/news/home/20211115006325/en/Bank-of-Queensland-Continues-Technology-Modernisation-with-Move-to-Cloud-based-Debit-Card-Management-from-Fiserv
Same topic:
https://au.finance.yahoo.com/news/bank-queensland-continues-technology-modernisation-225400143.html
Same topic:
https://www.bloomberg.com/press-releases/2020-12-03/fiserv-selected-to-further-bank-of-queensland-s-digital-strategy
Press Release Conclusion
Press Releases can be used for sales.
Press Releases have been used in Townsville and Queensland for quick success.
Some Press Releases do syndicate across multiple News providers.
Large companies are using several Press Release services.
Press Release Next Steps
Know your existing online presence.
Know your keywords for business growth.
Can Press Releases be used for a new customer channel for your business?
Oh, one more thing, if you want to know "12 Choices for Business Results" this Free PDF, The Accelerating Business Results System, holds the keys you need! You can grab it here:
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