Why Kindle Publishing with Keywords?
- Gain access to Global Amazon marketplaces.
- Zero inventory.
- Gain authority in your industry.
- Write 30+ pages plus cover art once and sell unlimited times.
- Add a back cover art and publish a paperback, print on demand.
- Use the book as an entry point to higher level services. Include links.
Introduction
There are many ways to market your book, but Kindle and keywords are one of the most effective. The following information will teach you how to use these two marketing strategies effectively, so that you can sell more books.
1. What are Kindle keywords and why do they matter?
Kindle keywords are words used in your book title, subtitle, description and contents. There are also 7 places to enter keyword phrases in the book listing. Choosing popular keywords will help drive more search traffic to your book and generate more sales.
2. Keyword research tools for finding the best keywords
There are several tools available for Google keyword search volumes but I only saw one that works within Amazon Books and Amazon Kindle. See the Amazon monthly searches count, competition count, book sales on keyword and competition difficulty. See sample table below.
3. How to use your keyword list in your book's title, description, and content
Use keywords to design your book for what is popular. Address your customer segment needs. Customers can find your book using keyword searches and related searches.Create a new channel to your business.
4. Why it is important to have a good cover design that includes your keywords
Once a prospect sees your book, does the cover illustrate the benefit for reading the book? If you have good traffic impressions but poor sales then the book cover may need to be improved. Book cover design can be outsourced. See sample images below.
5. The importance of including relevant keywords in order to rank higher on Amazon's search engine
Amazon Advertising using 200+ relevant keyword phrases to your book can generate enough traffic to generate sales. You can also have Product Targeting Ads so your book shows up near your closest competitors. Sales can push your book to bestseller status for even more sales.
6. Tips for writing an effective book description that will get people interested in buying your book
A book description should have:
- A promise and biggest benefit in the first sentence.
- Feature, benefit and meaning bullet points.
- Bonus value items.
- Social proof.
- Call to action conclusion.
If you want to be successful when publishing your book, it is important that you know how to target the right keywords. Keywords are a vital component of any marketing strategy and can have an immense impact on sales by driving traffic from search engines like Google or Amazon's own product listings. The best way to find out what words people are searching for online is through keyword research tools such as SEMrush where you will get suggestions based on popularity, competition levels in ranking, seasonality (keyword trends), regional preferences (localized searches), and more. You should not only consider long-tail phrases with low competition but also think about broad terms which may drive up volume if they include some of your specific niche content.
Sample Kindle Keyword Data
Data is for Amazon Books in United States of America. There is seperate data for eBooks.
You can rank for multiple keywords. Your book listing can include 7 keywords. Your Ebook listing can include 7 keywords.
| KEYWORD | NUMBER OF COMPETITORS | AVERAGE MONTHLY EARNINGS | GOOGLE SEARCHES/MONTH | EST. AMAZON SEARCHES/MONTH | COMPETITIVE SCORE |
|---|---|---|---|---|---|
| business strategy | >1200 | $3168 | N/A | 713 | 100 |
| business strategy book | >1200 | $5761 | N/A | 256 | 80 |
| business strategy formulation | 132 | $19 | "N/A" | <100 | 30 |
| business strategy textbook | >1200 | $4412 | N/A | <100 | 20 |
| business strategy audiobook | >1200 | $15828 | N/A | 956 | 77 |
| business strategy design | >1200 | $2973 | N/A | <100 | 49 |
| business strategy essentials | >1200 | $25 | N/A | <100 | 30 |
| business strategy game | >1200 | $34 | N/A | <100 | 40 |
| business strategy jeremy kourdi | 9 | $63 | N/A | <100 | 1 |
| business strategy managing uncertainty | 156 | $43 | N/A | <100 | 20 |
| business strategy planner | >1200 | $76 | N/A | <100 | 20 |
| business strategy workbook | >1200 | $96 | N/A | <100 | 45 |
| competitive strategy in business | 854 | $246 | N/A | <100 | 1 |
| business and strategy consulting | >1200 | $119 | N/A | <100 | 20 |
| business competition strategies | >1200 | $87 | N/A | <100 | 20 |
| business competitive strategies | 753 | $58 | N/A | <100 | 1 |
| strategy in business pdf | 102 | $7818 | N/A | <100 | 25 |
| competitive business strategy | >1200 | $843 | N/A | <100 | 20 |
| importance of business strategy | 568 | $605 | N/A | <100 | 26 |
| consulting business strategy | >1200 | $119 | N/A | <100 | 20 |
| what is strategy in business | 216 | $11154 | N/A | 290 | 1 |
| business strategic consulting | >1200 | $94 | N/A | <100 | 20 |
| what is a strategy in business | 216 | $11154 | N/A | 413 | 1 |
| strategies business | >1200 | $574 | N/A | <100 | 20 |
| strategies of a business | >1200 | $574 | N/A | <100 | 20 |
| strategy in business | >1200 | $709 | N/A | <100 | 20 |
| business strategy consultant | 812 | $2388 | N/A | <100 | 8 |
| business strategy consultants | 812 | $2388 | N/A | <100 | 8 |
| books on business strategy | >1200 | $698 | N/A | 586 | 20 |
| business management strategies | >1200 | $698 | N/A | <100 | 20 |
| new strategy for business | >1200 | $112 | N/A | <100 | 33 |
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