Startup Books
Startup Communities: Building an Entrepreneurial Ecosystem in Your City by Wiley
How to build an entrepreneurial community in your city. Boulder USA case study, stakeholders, leadership, problems, solutions, events, startups, accelerators, university involvement, government involvement and the roadmap.
The Innovator's Method: Bringing the Lean Start-up into Your Organization by Harvard Business Review Press
Map out innovation from the beginning to the end including static and dynamic interdependancies. Bring new ideas to market with less risk.
The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future by CreateSpace Independent Publishing Platform
How will the economy and jobs change with automation? What is involved with the transition? Alternative new structures going forward.
Leading Digital: Turning Technology into Business Transformation by Harvard Business Review Press
Building digital capabilities, building leadership capabilities and implementing digital transformation.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Harvard Business Review Press
Why great companies can fail? Managing disruptive technological change. Case studies.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Wiley
Create products and services that address customer jobs, pains and gains. Validate your business operations and scale.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio
Start your idea, business, startup with Why. Vision, mission and goals come from Why.
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley
More involved direct selling methods to capture market share and have more sales.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Wiley
Build a 1 page Business Model Canvas showing how your business operates. Validate, improve and scale your business model.
The Business Model Navigator: 55 Models That Will Revolutionise Your Business by FT Publishing International
See examples of progressive companies business models that could be modeled in your business. Try some for competitive advantage.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise
Define your customer avatar, message, communication medium, lead capture, lead nuture and sales coversion. Create a business growing marketing system.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley
The modern digital methods of marketing, branding, content creation and distribution. Create content and reach buyers directly.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Sybex
Design the web pages where your visitors land into higher converting sales pages. Testing and improvements. Gain new leads and make more sales.
What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Ten Speed Press
A practical manual for job hunters and career changes. Systematic way to review your skills, passionsa and industry knowledge. How to use this information to find your ideal job.
The Rainforest: The Secret to Building the Next Silicon Valley by Regenwald
The nature of complex innovation systems and how the behave. How to cause innovation at a systemic level.
Business Books
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: Alexander Osterwalder Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: Alexander Osterwalder
Build a 1 page Business Model Canvas showing how your business operates. Validate, improve and scale your business model.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer): Alexander Osterwalder
Value Proposition is at the centre of your business model. Define you unique selling proposition to solve your customer segments jobs, pain and help with gains.
Business Model You: A One-Page Method For Reinventing Your Career: Tim Clark
Business model at a personal level. Define your value, who you serve, your activities, communication channels, partners, costs and revenue. See where you fit in the larger organisation / industry.
Business Models for Teams: See How Your Organization Really Works and How Each Person Fits In: Tim Clark
How does your team model and interact with other departments, partners and customers. Design cohesion with the larger organisation business models.
The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases: A Supplement to Business Model Generation and Value Proposition Design (Strategyzer) by Wiley
Extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm). Write your value proposition, customer segment, channel, customer relationship, resources, activities, partners, costs and revenue.
The Business Model Navigator: 55 Models That Will Revolutionise Your Business Oliver Gassmann
See examples of progressive companies business models that could be modeled in your business. Try some for competitive advantage.
Simplify: How the Best Businesses in the World Succeed by Entrepreneur Press
See fast growth business examples of companies redesigning to big price drops or top tier simplify products. e.g. Ford and Apple.
Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean (O'Reilly)) by O'Reilly Media
Reengineering corporation for the digital age. Review structure, business model, opportunities, risk, new products, product /market fit and scaling.
Design a product strategy including vision, innovation, business models, KPIs, product market fit, minimum viable product, testing and product roadmap. Avoid the pitfalls of product design.
Marketing Books
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio
Start your idea, business, startup with Why. Vision, mission and goals come from Why.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Wiley
Create products and services that address customer jobs, pains and gains. Validate your business operations and scale.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Successwise
Define your customer avatar, message, communication medium, lead capture, lead nuture and sales coversion. Create a business growing marketing system.
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Create your product lifecycle, minimum viable product, business model, customer segments, KPIs, validations and roadmap. Launch products with more success.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley
The modern digital methods of marketing, branding, content creation and distribution. Create content and reach buyers directly.
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley
More involved direct selling methods to capture market share and have more sales.
Small Business SEO & Local SEO Ranking Strategies: Quickly Rank Your Businesses Website For The Keywords That Matter To Your Bottom Line
Keyword research, relevancy auditing, on page optimisation and business branding. Be strategic on your content for your ideal local customer. It provides free ongoing marketing when done right.
Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media by CreateSpace Independent Publishing Platform
Repurpose content for social media, video, podcasts, ebooks, articles and events. Gain more results from your digital assets. Attract customers with different forms of media.
Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them ... NOW! by JLA Publications
Improve your business communications to generate more sales. Make your marketing materials more effective. Write for your prospect not yourself.
Influence: The Psychology of Persuasion (Collins Business Essentials) by HarperCollins e-books
What are the methods of persuasion? Reciprocation, commitment, proof, scarcity and more.
Fill Your Funnel: Selling with Social Media by Made For Success Publishing
Design your marketing efforts for the social media platform with targeting where your prospects are found. Awareness, interest, selection, purchase.
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Morgan James Publishing
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Define your market, sub market, niche, unique selling proposition, story telling back story, brand positioning, tranformation offer, value ladder, sales funnel.
Strategy Books
The Balanced Scorecard: Translating Strategy into Action by Harvard Business Review Press
Track your business performance by staff skills, processes, customers and financial. Add actions and measures for all sectors. See and improve the big business picture.
Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Harvard Business Review Press
Document your learning and growth perspective, internal perspective, customer perspective, financial perspective and strategy. This includes culture, leadership, alignment, teamwork, information capital and human capital. See global case studies of how this can be done.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Portfolio
Start your idea, business, startup with Why. Vision, mission and goals come from Why. Organisations can be built around a why purpose.
High Performance Through Business Process Management: Strategy Execution in a Digital World by Springer
Business Process Management in terms of value, core processes, innovation, digital technologies, enterprise resource planning, service oriented architecture, change management, information, communication, governance, models and globalisation.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Wiley
The modern digital methods of marketing, branding, content creation and distribution. Create content and reach buyers directly.
Insight Selling: Surprising Research on What Sales Winners Do Differently by Wiley
More involved direct selling methods to capture market share and have more sales.
Six Sigma Software Quality Improvement by McGraw-Hill Education
Refine internal processes with a goal of 99.999% product quality. Have happy customers, less returns and less rework.
Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance (Wiley and SAS Business Series) by Wiley
Use advanced internal and external data to make better decisions. How organisations can leverage real time data.
Purple Cow: Transform Your Business by Being Remarkable by Gildan Media, LLC
Be remarkable and unique to stand out from the crowded marketplace. Lots of case studies on how this is done.
Website Books
WordPress for Beginners 2018: A Visual Step-by-Step Guide to Mastering WordPress (Webmaster Series Book 2)
Wordpress is the most popular website content management system that can be controlled from your Internet browser. This means easy website updating once set up.
WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress
by Tycho Press
Wordpress runs over 1/4 of the websites. It also can add plugins for eCommerce and sales. 24/7 selling machine.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Sybex
Design the web pages where your visitors land into higher converting sales pages. Testing and improvements. Gain new leads and make more sales.
The Principles of Beautiful Web Design: Designing Great Web Sites is Not Rocket Science!
by SitePoint
Create a modern responsive website that customers will enjoy. Improve their experience and engagement with your organsation.
Scalability Rules: Principles for Scaling Web Sites
by Addison-Wesley Professional
How to build scalable online systems for your business. Avoid slow website performance and missed sales globally.
Responsive Web Design with HTML5 and CSS3 - Second Edition: Build responsive and future-proof websites to meet the demands of modern web users
by Packt Publishing
Design your website for smartphone, tablet and desktop users. Display suitable content for different screen sizes and keep your users satisfied.
The Essential Guide to HTML5: Using Games to Learn HTML5 and JavaScript
by Apress
Hand code modern interactive web pages using HTML5 features and Javascript libraries. Get web pages to do more to suit your business.
HTML5 and JavaScript Projects: Build on your Basic Knowledge of HTML5 and JavaScript to Create Substantial HTML5 Applications
by Apress
Create one page web page applications. HTML5 for the web page view and Javascript for the background coding and logic. This includes drawing with code, video, audio and animation.
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"
Design web pages for local performance. Mix product, service, industry and location keywords to be unique. Drive locals to your business online 24/7.
Multicast Marketing: How to Podcast, Publish and Promote Your Content to the World with Google Hangouts, YouTube Live, Kindle Books, Mobile and Social Media by CreateSpace Independent Publishing Platform
Repurpose your content for social media, video, audio, ebooks, articles, press releases etc. Provide more channels for prospects to find you.
Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online (Internet Business Series) by American Consumer News, LLC
Pick your niche, launch your website, create content, marketing strategies, advertising, digital products, team and then scale.
