Websites can be built up over time to be better and better.
Use Google Analytics (free) or equivalent.
Find out:
- Visitors count
- Pageviews
- Time on pages
- Where clicked on web page by percent.
- Visitor country/city
- Visitor Internet device PC/tablet/smartphone
- Traffic source like search engine, social media, direct link, other website link, PPC ad campaign.
- Search phrase used. This may be useful to expand your content on phrases that are popular.
A website without SEO is like a car with no gas. -Paul Cookson
Websites promote you 24/7: No employee will do that. -Paul Cookson
How optimised is my website?
Optimizing a website with regards to speed and SEO are different, but making changes to one will typically have some positive effect on the other.
A well-organized site with logically written content that is linked to numerous external and internal sites can greatly improve a site's rankings in search engines as well as your site's traffic ranking.
In order to be properly optimized for speed, certain techniques should be used such as using browser caching and ad delivery networks, minifying JavaScript and CSS code by decreasing the number of bytes in each file so it loads faster, lazy loading large images only when they're close enough to the viewport or scrolling down on mobile browsers (i.e "placeholder image"), limiting frequent or expensive operations of your site to the background, and more.
The overall goal is to have a fast site that loads in under 3 seconds in any modern browser with at least 90 percent of your visitors having a positive experience while being easily accessible by search engines.
The more quality web pages you create the better authority you are on your industry.
This leads to more search engine traffic and links over time.
e.g. 450 web pages indexed, 100,000 page views per month.
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